Howard Lim earned his stripes as a world-class brand specialist over the last 22 years through a lot of hard work, innovation and setting new standards in many industries. His company HOW Studios® was established in 1987, and is the first Los Angeles based, true and rare one source - multidisciplinary Authentic Branding® firms. Being a whole brain thinker, Howard bridges the gap between the rational and emotional sides of the brain giving him the innovative edge over other strategists and creative thinkers. Fortune 500 companies sought him out for his unique gifts. He solved problems others could not solve.
Many of his innovation solutions set big brands apart and set new standards which have touched just about everyone, such as the launching of DVDs which took over the VHS and Beta tapes; now an industry standard. He pioneered a solution for ABC networks, by creating one of the first computerized off-line motion graphics presence for Saturday mornings, which change television viewing forever, and contribute his knowledge in giving birth to motion graphics. Howard led his team to give birth to Zylan by launching one the first graphically integrated effective award-winning websites, setting the standards for 2 level deep sites for the optimal user interface experience. Howard and HOW Creative created the first all digital ad for Fujitsu for MAC World and MAC User national magazines that put Fujitsu on the map for removable discs, and the first Wall Street Journal for Claris, FileMaker which dominant the market with their category. Other fortune 500 brands he and his company represents are Apple, Honda, Disney, DreamWorks, Acura, Xerox, Mattel, Paramount Pictures, and HP, just to name a few. After branding thousands of companies, products, and services to the market, and influencing billions of dollars in revenue, value and equity, Howard decided to give equal access to all size companies, and has taught over 20,000 entrepreneurs on the powerful language of branding.
Howard has proven any size company could accelerate in growth, profit and increase shareholders value much faster as a Authentic Brand®. HOW Studios offers a full range of strategic planning which includes; business strategy, marketing strategy, consumer strategy and brand strategy, coupled with brand creation and brand design which includes; company and product naming, taglines, brand identities, websites, annual reports, catalogs, product designing, packaging, GUI, motion graphics, animation, and linked with brand management which includes; brand style guides, manuals, and project management.